Aaron Marketing leadership that builds the systems behind the work.
I work at the intersection of enrollment strategy, CRM architecture, editorial design, and growth operations — the layer most teams ignore. The systems that decide whether a strategy actually works.
"A good marketing team without a working system is just a talented team doing manual work. I build the system."
Case studies, not deliverables.
Bluepathways — a portal built as a system, not a page.
A custom Slate portal unifying application status, materials, and segmented workflows into a single real-time interface. Built without a dev team or added budget, in service of clearer applicant journeys and sharper counselor decision-making.
A modular email system that replaced one-off builds.
A component-level template architecture in Slate that turned email from a campaign-by-campaign craft job into infrastructure — consistent across audiences, scalable across volume, and governed by structure instead of vigilance.
UD Online Odyssey — institutional communication under pressure.
An asynchronous, interactive narrative built at the beginning of the pandemic to keep prospective students engaged when every traditional touchpoint disappeared. A crisis-era pivot that behaved like a product, not a press release.
Giving campaigns designed as communications architecture.
Cor Challenge and annual-giving work reframed from “creative assets” into a full donor comms operating model — segmented cadence, stewardship loop, and editorial tone that closed the loop between story and action.
Editorial & media — the discipline behind the brand.
A reading list of published work, PR moments, and editorial systems that together make up the institutional voice layer. Mark Cuban print feature, investigative reporting, magazine and newsroom design, and the editorial discipline that holds a brand together.
Six pillars. One operating model.
Marketing & Brand Leadership
Positioning, voice, narrative, and the editorial discipline that holds them together across audiences and cycles.
Enrollment & CRM Systems
Slate and HubSpot architecture, applicant portals, segmentation logic, and funnel instrumentation built to scale with volume.
Communications Architecture
Modular templates, cadence design, governance, and the infrastructure that makes consistency a property of the system.
Editorial & Storytelling
Magazine, newsroom, campaign, and institutional storytelling — trained as a journalist, operating as a systems thinker.
Cross-Functional Execution
Translating stakeholder language across admissions, advancement, IT, and executive teams. Decisions, not decks.
Digital Transformation
Turning fragmented tools, workflows, and teams into an operating model that actually runs — with people inside it, not around it.
The broader archive — systems, samples, and signal.
Featured work tells the story. The library carries the range — comms architecture, editorial artifacts, campaigns, experiments, and system snapshots. Filterable, browsable, intentionally curated.
Cor Challenge — giving-in-progress
Motion-first social cuts built to run across the giving day. Short-form storytelling engineered for a live campaign cycle.
Mark Cuban — print feature
Long-form profile and print layout. Editorial range proof from the reporting side of the practice.
Arete high-school summer program site
Landing architecture and content hierarchy for a recruit-focused pre-college program. Captured via Wayback, Summer 2025.
Slate reporting — funnel as readable object
A queryless reporting layer that turned the admissions funnel into something a director can actually read in a morning.
Facebook exec shoutout
External recognition artifact — when a social campaign crossed into earned validation from the platform side.
AI-assisted portfolio intake
A working prompt-pack and asset-triage system that turns a messy source folder into structured portfolio material.
A systems operator who writes, designs, and ships.
Trained as a journalist. Operating as a systems-minded marketing leader. Ten+ years spent inside CRM, enrollment, editorial, and advancement — often as the person translating between strategy, design, engineering, and executive stakeholders. The work I care about is the architecture nobody sees, because the architecture is what decides whether the strategy ships.
Have a system that needs building?
Advisory, consulting, executive roles, and select contract work. Enrollment operations, CRM architecture, comms infrastructure, editorial systems, and digital transformation inside higher ed and adjacent institutions.